Master Compelling Persuasion Skills

“Control the manner in which a man interprets his world, and you have gone a long way toward controlling his behavior.” - Stanley Milgram
A magician using the crudest of methods can baffle the most intelligent of audiences.  With a few simple props and an intriguing story, an experienced conman can make a fool of virtually […]

One of the lessons in The Forbidden Keys to Persuasion focuses on the power of context.  The reason is simple: context is one of the most overlooked aspects of communication.  Especially persuasive communication. 
People often spend far more time and money honing the specifics of their message than they do contemplating the “frame” around their […]

From Lesson 1 on “The Ugly Truths”:
The truth is, everyone is a manipulator.  Good people, bad people, young people, old people.  None of us can escape this one.  If we are going to survive, we are going to manipulate.  Of course, no one likes to think of themselves this way.  Sure, other people manipulate, […]

From lesson 4  of The Forbidden Keys to Persuasion:
The triggers that cause us to make the assumptions we do are dynamic and subject to an untold number of influences such as our personal histories, our intentions and desires, our immediate circumstances and the like.  This is the reason that “formulas” like the ones Steve […]

From lesson 1 of The Forbidden Keys to Persuasion:
People have been searching for the keys to the human mind since the beginning of time.  And since the birth of psychology many have laid claim to having found them.  Abraham Maslow developed one of the best-known theories.  Maslow identified five basic needs that drove human […]