Email Subject Lines: 8 Principles for Improved Open Rates

Email Subject Lines: 8 Principles for Improved Open Rates

There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time.

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience.

It’s an iterative process though, so you’ll need to put in the work to reap the rewards.

1. Test your subject lines and measure the right metric.

Let’s get this one out of the way …read more

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