How Much Data Do You Need to Be Data-Driven? [Rant]

Do you need to be a big company and need large volumes of traffic to be data driven?

No.

Even a single visitor is a piece of data that you can act on. A single survey response is better than nothing.

Sure, if you have less than 100 visitors / month to your site or just 10 survey responses, it can be difficult to separate outliers from the trend. But it’s still way better than no data.

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: Conversion XL