How to Choose Digital Marketing Channels for Long Term Growth

How to Choose Digital Marketing Channels for Long Term Growth

How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful. It doesn't help that there's a new blog post out every day about how you're missing out on [X] and this company is killing it by ...read more more…
Renowned Copywriter John Carlton “Simple Writing System Coaching Program” Reopens For A Limited Time. Limited Seating

Renowned Copywriter John Carlton “Simple Writing System Coaching Program” Reopens For A Limited Time. Limited Seating

Here is a short video with clips from an earlier version of Simple Writing System. [arve url=”https://www.youtube.com/watch?v=n_XHBcw6a-4″ align=”center” thumbnail=”1288755″ title=”John Carlton’s Simple Writing System Coaching Program” description=”Simple Writing System Coaching Program is a proven formula…perfected over the past 9 years by training over 1,000 students…that you can go through at your own pace…in your spare […] more…
The Science of Making Work Fun

The Science of Making Work Fun

Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry. ...read more more…

When “No” Really Means No Sale

There will be times when “no” really means there's no sale to be made. It's just part of selling. As a sales champion, it's important to recognize a true “non-selling” situation as early as possible during interactions with others. That's so you don't waste their time or yours attempting to move forward in the sales process. […] The post When “No” Really Means No Sale appeared first on How to Selling Skills. Related ...read more more…

When “No” Really Means No Sale

There will be times when “no” really means there's no sale to be made. It's just part of selling. As a sales champion, it's important to recognize a true “non-selling” situation as early as possible during interactions with others. That's so you don't waste their time or yours attempting to move forward in the sales process. […] The post When “No” Really Means No Sale appeared first on How to Selling Skills. Related ...read more more…
The Growth Marketing Process: How to Shake Your Growth Hack Addiction

The Growth Marketing Process: How to Shake Your Growth Hack Addiction

Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own. It's the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. Yet, it still feels very elusive. High-growth companies simply have something most companies don't, right? Some secret growth hack or silver bullet ...read more more…
Good Survey Questions: Master the Art of the Ask

Good Survey Questions: Master the Art of the Ask

“Surveys are the most dangerous research tool,” says Erika Hall, author of Just Enough Research. “If you write bad survey questions, you get bad data at scale with no chance of recovery.” With people's attention spans getting shorter, there is growing pressure to make surveys lean. More and more people are taking surveys on their phones and if the survey is too long, they drop out. How can we make the survey short and still ...read more more…
Self-made entrepreneur crushes the dollars-for-hours myth

Self-made entrepreneur crushes the dollars-for-hours myth

Financial success as an entrepreneur doesn't have to hinge on the amount of time directly committed to each client. In fact, as professional organizer Diane Halfman discovered, it's the passive income one can generate by identifying and replicating a Unique Branded System – we call it UBS for short around here – that allows more time to personally serve VIP clients. Coming from the predictable yet limited wages of the public sector as a police officer, ...read more more…
How to Improve Mobile UX with Digital Wallets

How to Improve Mobile UX with Digital Wallets

Today, there are more than 2.32 billion smartphone owners around the world. These devices aren't just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and in more and more instances, making purchases. Mobile Commerce to Take Over as Primary Checkout Point While the BI Intelligence Report indicates that mobile still only accounts for a relatively ...read more more…
The Data-Driven Marketer’s Guide to Influencer Marketing

The Data-Driven Marketer’s Guide to Influencer Marketing

Influencer marketing is the talk of the town right now. Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right? And to take a step back, what is influencer marketing in the first place? What Is Influencer Marketing? At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. Now, it's not ...read more more…

How Much Data Do You Need to Be Data-Driven? [Rant]

Do you need to be a big company and need large volumes of traffic to be data driven? No. Even a single visitor is a piece of data that you can act on. A single survey response is better than nothing. Sure, if you have less than 100 visitors / month to your site or just 10 survey responses, it can be difficult to separate outliers from the trend. But it's still way better than no data. Somebody commented ...read more more…
What You’ve Forgotten About Landing Page Optimization

What You’ve Forgotten About Landing Page Optimization

When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. That's all marketers need to generate high quality leads, right? Then why is it that professional landing pages — getting decent traffic numbers — don't produce conversions a lot ...read more more…
The Art and Science of Becoming “Known”

The Art and Science of Becoming “Known”

Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming "known" in neuromarketing. ...read more more…
Email Subject Lines: 8 Principles for Improved Open Rates

Email Subject Lines: 8 Principles for Improved Open Rates

There's no such thing as a perfect email subject line. No one can give you a formula that will work every time. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. It's an iterative process though, so you'll need to put in the work to reap the rewards. 1. Test your subject lines and measure the right metric. Let's get this one out of the way ...read more more…
How to Build Robust User Personas in Under a Month

How to Build Robust User Personas in Under a Month

User personas are often talked about in marketing and product design, but they're almost never done well. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor), ...read more more…
How Not to Minimize Cancellations [Rant]

How Not to Minimize Cancellations [Rant]

If you run a subscription business, cancellations are part of the package. You need to focus on retention to win, but cancellations / churn happen no matter what. You should minimize cancellations by improving your service and/or getting the right kind of people in the door. Not by making it harder to cancel. The worst option: have people call to cancel This is the cruelest way to do it. Forcing people to pick up a phone to ...read more more…
How Data-Driven Marketers Are Using Psychographics

How Data-Driven Marketers Are Using Psychographics

Are you sold on the idea that it's beneficial to understand your customer? Hope so. If not, it's guess work. When you know who your customer is, where they are, what they love and what they hate, you can market to them much more effectively. There are a variety of ways of learning about your customer – some quantitative and some qualitative, some passive and some active. Market research, both traditional and online, often deals with two types ...read more more…
How to Use Smoke Tests to Validate Your Product or Feature Ideas

How to Use Smoke Tests to Validate Your Product or Feature Ideas

Think you're sitting on the next big idea for a product or a product feature? Before you spend dozens of hours and tens of thousands of dollars on the idea, you need to validate it. In other words, you need to make sure your audience is just as excited about the idea as you are. So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? By running ...read more more…
The Exact 3 Closing Words That Maximize Email Results

The Exact 3 Closing Words That Maximize Email Results

If you're like most people, you write a LOT of emails. And, you probably spend your time focusing on your email's contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests that [...] ...read more more…
How to Drive Product Growth with Behavioral Personas

How to Drive Product Growth with Behavioral Personas

Retention is the key to building a great business. When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals. If you can't retain your users, you're going to spend more on acquisition while not growing as quickly. You'll spread distaste for your product, not delight. Soon, you'll find ...read more more…
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