<a href=https://conversionxl.com/digital-wallets/ target=_blank >How to Improve Mobile UX with Digital Wallets</a>

How to Improve Mobile UX with Digital Wallets

Today, there are more than 2.32 billion smartphone owners around the world. These devices aren't just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and in more and more instances, making purchases. Mobile Commerce to Take Over as Primary Checkout Point While the BI Intelligence Report indicates that mobile still only accounts for a relatively ...read more more…
<a href=https://conversionxl.com/influencer-marketing/ target=_blank >The Data-Driven Marketer’s Guide to Influencer Marketing</a>

The Data-Driven Marketer’s Guide to Influencer Marketing

Influencer marketing is the talk of the town right now. Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right? And to take a step back, what is influencer marketing in the first place? What Is Influencer Marketing? At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. Now, it's not ...read more more…

How Much Data Do You Need to Be Data-Driven? [Rant]

Do you need to be a big company and need large volumes of traffic to be data driven? No. Even a single visitor is a piece of data that you can act on. A single survey response is better than nothing. Sure, if you have less than 100 visitors / month to your site or just 10 survey responses, it can be difficult to separate outliers from the trend. But it's still way better than no data. Somebody commented ...read more more…
<a href=https://conversionxl.com/forgotten-landing-page-optimization/ target=_blank >What You’ve Forgotten About Landing Page Optimization</a>

What You’ve Forgotten About Landing Page Optimization

When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. That's all marketers need to generate high quality leads, right? Then why is it that professional landing pages — getting decent traffic numbers — don't produce conversions a lot ...read more more…
<a href=http://feeds.feedblitz.com/~/280782448/0/neuromarketing~The-Art-and-Science-of-Becoming-%E2%80%9CKnown%E2%80%9D.htm target=_blank >The Art and Science of Becoming “Known”</a>

The Art and Science of Becoming “Known”

Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming "known" in neuromarketing. ...read more more…
<a href=https://conversionxl.com/email-subject-lines/ target=_blank >Email Subject Lines: 8 Principles for Improved Open Rates</a>

Email Subject Lines: 8 Principles for Improved Open Rates

There's no such thing as a perfect email subject line. No one can give you a formula that will work every time. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. It's an iterative process though, so you'll need to put in the work to reap the rewards. 1. Test your subject lines and measure the right metric. Let's get this one out of the way ...read more more…
<a href=https://conversionxl.com/user-personas/ target=_blank >How to Build Robust User Personas in Under a Month</a>

How to Build Robust User Personas in Under a Month

User personas are often talked about in marketing and product design, but they're almost never done well. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor), ...read more more…
<a href=https://conversionxl.com/minimize-cancellations/ target=_blank >How Not to Minimize Cancellations [Rant]</a>

How Not to Minimize Cancellations [Rant]

If you run a subscription business, cancellations are part of the package. You need to focus on retention to win, but cancellations / churn happen no matter what. You should minimize cancellations by improving your service and/or getting the right kind of people in the door. Not by making it harder to cancel. The worst option: have people call to cancel This is the cruelest way to do it. Forcing people to pick up a phone to ...read more more…
<a href=https://conversionxl.com/psychographics/ target=_blank >How Data-Driven Marketers Are Using Psychographics</a>

How Data-Driven Marketers Are Using Psychographics

Are you sold on the idea that it's beneficial to understand your customer? Hope so. If not, it's guess work. When you know who your customer is, where they are, what they love and what they hate, you can market to them much more effectively. There are a variety of ways of learning about your customer – some quantitative and some qualitative, some passive and some active. Market research, both traditional and online, often deals with two types ...read more more…
<a href=https://conversionxl.com/smoke-test/ target=_blank >How to Use Smoke Tests to Validate Your Product or Feature Ideas</a>

How to Use Smoke Tests to Validate Your Product or Feature Ideas

Think you're sitting on the next big idea for a product or a product feature? Before you spend dozens of hours and tens of thousands of dollars on the idea, you need to validate it. In other words, you need to make sure your audience is just as excited about the idea as you are. So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? By running ...read more more…
<a href=http://feeds.feedblitz.com/~/275848898/0/neuromarketing~The-Exact-Closing-Words-That-Maximize-Email-Results.htm target=_blank >The Exact 3 Closing Words That Maximize Email Results</a>

The Exact 3 Closing Words That Maximize Email Results

If you're like most people, you write a LOT of emails. And, you probably spend your time focusing on your email's contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests that [...] ...read more more…
<a href=https://conversionxl.com/behavioral-personas/ target=_blank >How to Drive Product Growth with Behavioral Personas</a>

How to Drive Product Growth with Behavioral Personas

Retention is the key to building a great business. When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals. If you can't retain your users, you're going to spend more on acquisition while not growing as quickly. You'll spread distaste for your product, not delight. Soon, you'll find ...read more more…
<a href=https://conversionxl.com/user-experience-testing/ target=_blank >User Experience Testing: A Conversion-Focused Guide</a>

User Experience Testing: A Conversion-Focused Guide

User experience is a nebulous term. What defines a “good” UX from a “bad' UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. Can you do it in a rigorous way and are there tools that can help you? Yes you can, and yes there are. That's what this article is about: measuring and testing UX. If you're an experience UX or conversion optimization person, this ...read more more…
<a href=http://theinvisibleclose.com/articles/how-to-overcome-the-fear-of-public-speaking/ target=_blank >How to Overcome the Fear of Public Speaking</a>

How to Overcome the Fear of Public Speaking

Jerry Seinfeld has a joke about the fear of public speaking that goes like this: “I saw a study that said speaking in front of a crowd is the number one fear of the average person. Number two was death. This means to the average person, if you have to go to a funeral, you would rather be in the casket than giving the eulogy.” If this sentiment applies to you, don't worry. I have worked ...read more more…

Podcast Interview

I did a podcast interview with Rod Khleif of Lifetime Cash Flow through Real Estate Investing. Rod has graciously agreed to allow me to post the link to the interview here. I hope you enjoy listening in. Listen in here>> https://itunes.apple.com/us/podcast/ep-98-tom-hopkins-returns-tom-is-recognized-as-worlds/id1097449598?i=1000381280696&mt=2 Here's some of what you will learn: The first and most important thing to learn to […] The post Podcast Interview appeared first on How to Selling Skills. Related posts:<a target="_blank" href="http://www.tomhopkins.com/blog/sellingskills/interview-on-sales-chalk-talk/" rel="bookmark" ...read more more…
<a href=https://conversionxl.com/open-ended-questions/ target=_blank >A Guide to Open-Ended Questions in Marketing Research</a>

A Guide to Open-Ended Questions in Marketing Research

A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. There's a lot of value in asking both open and closed questions in a survey. This article, however, will dive into the intricacies of asking and acting upon open-ended questions in your research. Closed vs Open Ended Questions in Survey Design A closed-ended question is a question where the answers are limited ...read more more…
<a href=https://conversionxl.com/single-keyword-ad-groups/ target=_blank >How to Use Single Keyword Ad Groups in AdWords</a>

How to Use Single Keyword Ad Groups in AdWords

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How'd we do it? Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. First, what is Quality Score? Quality Score is one of the most important metrics ...read more more…
<a href=http://theinvisibleclose.com/articles/why-every-new-entrepreneur-should-start-speaking/ target=_blank >Why Every New Entrepreneur Should Start Speaking</a>

Why Every New Entrepreneur Should Start Speaking

As a heart-centered entrepreneur, whether you are launching a new business, or trying to make the quantum leap you know you are capable of, you have an incredibly powerful tool at your disposal that costs you nothing and is uniquely yours: your voice. By using your experience, your expertise, and your voice to speak to groups, either large or small, you can build a solid foundation and kick-start your growth. What Is Speaking? Let's get rid ...read more more…
<a href=https://conversionxl.com/outliers/ target=_blank >How to Deal with Outliers in Your Data</a>

How to Deal with Outliers in Your Data

One thing many people forget when dealing with data: outliers. Even in a controlled online experiment, your dataset may be skewed by extremities. How do you deal with them? Trim them out, or is there some other way? How do you even detect the presence of outliers and how extreme they are? Especially if you're optimizing your site for revenue, you should care about outliers. This post will dive into the nature of outliers in general, how ...read more more…
<a href=https://conversionxl.com/affiliate-marketing/ target=_blank >How to Optimize an Affiliate Marketing Program for Profitability</a>

How to Optimize an Affiliate Marketing Program for Profitability

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.” Of course, affiliate marketing has this mysterious aura about it. Many of the top search results for the term are focused on what it is and whether you can make money from it. The truth is that it's not all that mysterious. It's nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing? Affiliate marketing <a target="_blank" ...read more more…
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