Persuasion Bookstore
These books are among the best — and highest rated among readers wanting to master the nuances and the real world application of persuasion psychology in sales, marketing, negotiating and personal communications.
The Persuasion Handbook: Developments in
Theory and Practice; 896 pages, hardcover, focusing on seven areas:
1. Basic Issues of Persuasion
2. Theories of Persuasion
3. Affect and Persuasion
4. Message Features (Language and Persuasion)
5. Contexts
6. Persuasion Campaigns
7. Media
The Persuasion Handbook: Developments in
Theory and Practice; 896 pages, hardcover, focusing on seven areas:
1. Basic Issues of Persuasion
2. Theories of Persuasion
3. Affect and Persuasion
4. Message Features (Language and Persuasion)
5. Contexts
6. Persuasion Campaigns
7. Media
The Psychology of Persuasion by Kevin Hogan
Kevin Hogan teaches the skills of persuasion drawn from techniques as diverse as hypnosis, neurolinguistics, the Bible, and successful persuaders and influencers throughout history. This practical, sensible, workable, book explores the most powerful tools, strategies, tactics and techniques used by political candidates, television ministers, and corporate leaders to persuade and influence. Readers applaud hypnotherapy guru Kevin Hogan’s outstanding book as easy to read, understand and put to practical use.
Talk Your Way to The Top:Communication Secrets to Change Your Life
by Kevin Hogan
Dr. Kevin Hogan says positive and confident communicators are not born-they are made. He reveals techniques and strategies to help you become successful in everything from business to intimate relationships. In this sequel to The Psychology of Persuasion Dr. Hogan reveals the secrets to communicating effectively, genuinely and persuasively with others. The book has hundreds of specific tips on body language and nonverbal communication.
Dr. Kevin Hogan says positive and confident communicators are not born-they are made. He reveals techniques and strategies to help you become successful in everything from business to intimate relationships. In this sequel to
Irresistible Attraction: Secrets of Personal Magnetism by Kevin Hogan
Irresistible Attraction: Secrets of Personal Magnetism by Kevin Hogan
People form their first impression of you in three to four seconds! This book reveals to you the hidden secrets of attraction and charisma. You will learn to maximize your hidden and natural attributes to create an instant bond with anyone you meet!
The Unfair Advantage: Practical Applications of NLP for Sales and Marketing
by Duane Lakin Ph.D.
This down to earth “workshop-in-a-workbook” contains practical exercise for applying NLP to sales, marketing, telemarketing, direct mail, copywriting and more. Here you’ll find an absence of theory and an abundance of examples, scripts, and techniques that really do work in real-world situations. Evolving over a fifteen year period, the book is the product of workshops given during that time.
The Unfair Advantage: Practical Applications of NLP for Sales and Marketingby Duane Lakin Ph.D.
This down to earth “workshop-in-a-workbook” contains practical exercise for applying NLP to sales, marketing, telemarketing, direct mail, copywriting and more. Here you’ll find an absence of theory and an abundance of examples, scripts, and techniques that really do work in real-world situations. Evolving over a fifteen year period, the book is the product of workshops given during that time.
Words that Change Minds: Mastering the Language of Influence
By Duane Lakin Ph.D.
Words that Change Minds: Mastering the Language of Influence By Duane Lakin Ph.D.
This book is based on the Language and Behaviour (LAB) Profile developed by Rodger Bailey and presents a simplification of the original 60 NLP meta-programs down to 14 that Bailey found most practical in the workplace. Practical applications in sales, negotiation, motivation and deciding who to hire for a particular job.
Jack Canfield co-author of Chicken Soup for the Soul says “Words that Change Minds is a remarkable book. Shelle illustrates in clear language, those factors that will motivate people. She demonstrates how to communicate, how to sell, how to manage, all the while respecting people at a deep level. Her examples, often highly amusing, will allow you to recognize those around you AND to know what to do about them.”
Unlimited Selling Power : How to Master Hypnotic Selling Skills
by Donald Moine and Kenneth Lloyd
Dating back to 1990, this book was among the earliest to apply Ericksonian hypnotic techniques to the sales process. It includes NLP basics such as developing rapport through pacing, using the persuasive power of sales stories and metaphors, hypnotic sales questions, eliciting buying criteria and much more. This book is full of practical insights gained from the authors’ study of sales superstars.
Artful Persuasion: How to Command Attention, Change Minds, and Influence People
by Harry A. Mills
Mills says there is nothing mysterious about getting people to change their minds. “No special, inborn gifts. No subliminal tricks. Instead, the best persuaders–advertisers, salespeople, politicians, spin doctors–depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say “yes.”
Mills has compiled a practical, well researched, well organized and documented guide to successful communications that encompasses the pivotal work of Robert B. Cialdini (see below), NLP, and a host of practical presentation tips. His end-of- chapter “persuasion pointers” serve the reader well by presenting summaries of key points for quick review.
Unlimited Selling Power : How to Master Hypnotic Selling Skills
by Donald Moine and Kenneth Lloyd
Dating back to 1990, this book was among the earliest to apply Ericksonian hypnotic techniques to the sales process. It includes NLP basics such as developing rapport through pacing, using the persuasive power of sales stories and metaphors, hypnotic sales questions, eliciting buying criteria and much more. This book is full of practical insights gained from the authors’ study of sales superstars.
Artful Persuasion: How to Command Attention, Change Minds, and Influence People
by Harry A. Mills
Mills says there is nothing mysterious about getting people to change their minds. “No special, inborn gifts. No subliminal tricks. Instead, the best persuaders–advertisers, salespeople, politicians, spin doctors–depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say “yes.”
Mills has compiled a practical, well researched, well organized and documented guide to successful communications that encompasses the pivotal work of Robert B. Cialdini (see below), NLP, and a host of practical presentation tips. His end-of- chapter “persuasion pointers” serve the reader well by presenting summaries of key points for quick review.
Artful Persuasion: How to Command Attention, Change Minds, and Influence Peopleby Harry A. Mills
Influence: The Psychology of Persuasion
by Robert B. Cialdini
Arguably the best book ever about persuasion in sales and marketing. An essential book for understanding the psychological foundations of influence and persuasion as applied in sales and marketing. Among the pioneering books aimed at revealing the mechanics of influence, persuasion and negotiation.
Net Words: Creating High-Impact Online Copy
by Nick Usborne
Usborne shows how to capture and hold site visitors’ attention, imbue your business with a distinctive on-line “voice” and use it to connect with customers, increase market share, and close sales. In short, how to harness the power of the written word for the Web.
Net Words: Creating High-Impact Online Copy
by Nick Usborne
Usborne shows how to capture and hold site visitors’ attention, imbue your business with a distinctive on-line “voice” and use it to connect with customers, increase market share, and close sales. In short, how to harness the power of the written word for the Web.
Magical Worlds of the Wizard of Ads: Tools and
Techniques for Profitable Persuasion
by Roy H. Williams
Magical Worlds of the Wizard of Ads: Tools and
Techniques for Profitable Persuasion
by Roy H. Williams
In this, the third in a trilogy of cutting edge insight into what works in the world of advertising Williams leads us in bite sized paragraphs, exploring how the brain works and the human experience of persuasion. If you only have time for one book on persuasion sales, marketing, and business in general, this is it.
All
of the books recommended above are sold in association with Amazon.com.
You can also search Amazon.com by title, author or subject.
All
of the books recommended above are sold in association with Amazon.com.
You can also search Amazon.com by title, author or subject.
Dr. Kevin Hogan says positive and confident communicators are not born-they are made. He reveals techniques and strategies to help you become successful in everything from business to intimate relationships. In this sequel to