As you may know, the impetus behind The Forbidden Keys to Persuasionmaterial was as follows:

Some cult leaders and con artists can convince people to do virtually anything while the masses struggle to persuade others in even the most trivial of matters. What do these people know that the masses do not?Well, I’ve been asked if I could summarize the answer in one sentence.  I can.  And I will.  But I’m afraid it won’t be of much help because, believe it or not, persuasion doesn’t work like that.  Persuasion isn’t an “answer” you seek.  It is a way of approaching life that you must develop.  It is more a mindset than anything else.  It has taken me years to learn what I have learned and I feel I’ve just started to scratch the surface.  Still, for the curious, here is my one-sentence answer to the question:

Well, I’ve been asked if I could summarize the answer in one sentence.  I can.  And I will.  But I’m afraid it won’t be of much help because, believe it or not, persuasion doesn’t work like that.  Persuasion isn’t an “answer” you seek.  It is a way of approaching life that you must develop.  It is more a mindset than anything else.  It has taken me years to learn what I have learned and I feel I’ve just started to scratch the surface.  Still, for the curious, here is my one-sentence answer to the question:The most powerful persuaders have mastered the art of creating relationships in which persuasion isn’t necessary.

These people aren’t just master persuaders, they are master relationship builders.  And the relationships they build are structured in such a way that people want to do things for them.  Once the relationship is established, persuasion is superfluous.  Requests are made, requests are granted.  And those on the outside wonder how it’s done.

Of course we all have relationships with people for whom we would do anything.  No need to persuade us; it is our pleasure to do what they ask.  The problem is, for the vast majority of people, relationships like these are accidental.  They either “happen” or they don’t.  We either feel the magic with another or we don’t.

The difference between the masses and the masters is, master persuaders create these relationships intentionally. Once we learn to do that, persuasion itself becomes a non-issue; there is simply nothing left to do but ask for what we want.

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If you liked what you just read, you will love what you discover in The Forbidden Keys to Persuasion.  Click the title to learn more.

P.S. In case you haven’t heard about him yet, Blair Warren is a television producer, writer, marketing consultant and self described “voracious student of human nature”.He’s been working in the field of television production and marketing for nearly 20 years, producing over 300 half-hour episodes and nearly 50 one-hour episodes of niche programming. Blair has also worked on countless commercials, promotional tapes and marketing campaigns for such clients as Diamond Shamrock, La Quinta Inns and Suites, The Cancer Therapy and Research Center, Pabst Blue Ribbon and Old Milwaukee Beer.

During a brief hiatus from television (92-94), Blair was a Programmer Analyst for Shell Oil, where he worked on high-level computer system designs as well as provided technical field support for some of their refineries’ onsite computer systems. He said, “While I loved the work, I soon found myself longing for the excitement, unpredictability and freedom that television had provided me, so I hung up my programmer hat and haven’t looked back”.

The move has allowed Blair to not only exercise his “creative side” but has given him ample time to pursue his near-obsessive fascination with human nature.

Blair created  The Forbidden Keys to Persuasion  as a six week e-class taught in 2003 and 2004 for as much as $1,950.  (Now it’s available as an affordable e-book. Click here to view more details.)