Storytelling That Sells

Storytelling That Sells

It’s been said that people buy on emotion and rationalize their decision with logic.

A study done at University of Florida revealed the following: “The national study of 23,168 people shows that no matter what people may presume, feelings and emotions, not Spock-like logic, drive consumers to make even big-ticket purchases,” said Jon Morris, an advertising professor in the University of Florida’s College of Journalism and Communications.

By their very nature, stories contain feelings and emotions. If …read more

: Doug Stevenson Storytelling In Business

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