The Complete Guide to Writing Product Descriptions That Convert
Most product copy is awful. Or worse, non-existent.
Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.
In fact, some companies do product copy so well that it’s …read more