The Data-Driven Marketer’s Guide to Influencer Marketing
Influencer marketing is the talk of the town right now.
Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right?
And to take a step back, what is influencer marketing in the first place?
What Is Influencer Marketing?
At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself.
Now, it’s not …read more