What You’ve Forgotten About Landing Page Optimization

What You’ve Forgotten About Landing Page Optimization

When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page.

That’s all marketers need to generate high quality leads, right?

Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot …read more

: Conversion XL